SCENARIO
REALISM IN THE CUSTOMER EXPERIENCE
Product customisation has become a prerequisite for building a solid relationship between the brand and its customers which uses 3D configurators as its natural interface.
Thanks to highly realistic 3D rendering technologies, customers can live a user-friendly and engaging shopping experience. Also, they can create a solid and loyal relationship with the brand, both online and in physical stores, through a sustainable, seamless omnichannel journey.
SCENARIO
REALISM IN THE CUSTOMER EXPERIENCE
Product customisation has become a prerequisite for building a solid relationship between the brand and its customers which uses 3D configurators as its natural interface.
Thanks to highly realistic 3D rendering technologies, customers can live a user-friendly and engaging shopping experience. Also, they can create a solid and loyal relationship with the brand, both online and in physical stores, through a sustainable, seamless omnichannel journey.
OPPORTUNITY
THE ENDLESS POSSIBILITIES OF DIGITAL PRODUCTS
3D configurators are the ideal tool to support all customisation strategies, during both the creation and marketing stages of the product.
Companies can manage product catalogues and dynamically define the configuration rules for all the possible variations, even when the variables are many and complex.
OPPORTUNITY
THE ENDLESS POSSIBILITIES OF DIGITAL PRODUCTS
3D configurators are the ideal tool to support all customisation strategies, during both the creation and marketing stages of the product.
Companies can manage product catalogues and dynamically define the configuration rules for all the possible variations, even when the variables are many and complex.
SOLUTION
PROTOCUBE REPLY’S 3D CONFIGURATORS
Based on a cloud platform, Protocube Reply’s 3D configurators offer a range of useful services to satisfy every need related to product customisation, by automatically generating all the content required for corporate communication – both online and in-store.
The information retrieved from digital products (the digital twins) is used to automatically translate the configuration chosen by the customer into orders and production sheets. The data obtained thanks to the tracking of user interactions and choices allow sales strategies to be optimised in real-time with a consequent increase in conversion rates.
CLOUD-BASED, MULTI-DEVICE SOLUTIONS
A cloud-based architecture, scalable according to the needs of the configurator; a customisable front-end for each brand, compatible with all devices (desktop, web, mobile, VR).
3D Digital Twin
Digital twins are digital copies that reproduce faithfully the real product, in terms of information and technical specifications, using photorealistic real-time renderings of details and finishes.
3D CATALOGUE SUPPORT
Dynamic integration with the contents (models and materials) of the collections.
E-COMMERCE INTEGRATION
Integration with existing proprietary systems and the main commercial platforms (Magento, Shopify, etc.).
RETAIL AND SHOWROOM INSTALLATIONS
Online-to-offline strategies and highly engaging exhibits for physical and online stores.
AUGMENTED REALITY INTEGRATION
Native integration with virtual fitting and virtual try-on applications, to try – virtually – all wearable products (clothes, watches, jewellery, shoes, glasses, bags, etc.).
INTEGRATION WITH EXISTING DIGITAL TECHNOLOGIES
Support and interoperability with existing management systems, such as ERP, CRM, CMS, etc.
VIRTUAL ASSISTANT INTEGRATION
Support for chatbot systems and conversational interfaces with 3D avatars.