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Dig.IT4Fashion. Objective: Digital Marketing



Protocube Reply was among the protagonists of Dig.IT4Fashion, the “digital” version of the famous event on innovation in the field of Fashion & Luxury. The 2017 Edition has focused on Digital Marketing through four theme areas: Block chain, Data Intelligence, Experience and Enterprise 3D.

Investments in Digital Marketing are becoming increasingly important in defining the strategies of companies in the Fashion & Luxury industry, having become a key tool in product communication. Like in the case of 3D Configurators.

Dig.IT4Fashion is concentrated in a very busy, content-rich day with a program of experience talks and an expo area that adopt the tried and tested format of IT4Fashion. Once again Dig.IT4Fashion was attended by international experts who began a dialogue, through testimonials and practical success-stories, on matters related to the adoption of IT solutions and digital tools able to support the Customer Experience in the field of Fashion. The four theme areas allowed a wide variety of topics to be addressed including integration of digital channels and retail, e-commerce, social media strategies and the creation of digital models of products.

Dig.IT4Fashion is increasingly becoming a point of reference and an opportunity for dialogue that is essential in understanding excellence within the Digital Marketing context, from customer engagement to the detailed analysis of their behavior.

Among the events planned in the Enterprise 3D section was a talk by Alberto Barberis on the Fashion Tech experiences developed by Protocube Reply.

The event, now in its third edition, was held on the 23rd of November in Florence.

Useful links


DIGIT4FASHION 2017 – report di WhichPLM –