SCENARIO
A new way of experiencing (virtual) reality
Virtual reality, augmented reality and real-time 3D technologies are more and more simple and accessible, allowing brands to blur the boundaries between the physical and virtual experience.
The new era of e-commerce lets companies use immersive technologies to reproduce the tangible aspects of the “traditional” in-store experience, which also becomes more efficient thanks to interactive solutions that can create an unprecedented level of engagement: a new concept of the brand-customer relationship.
SCENARIO
A new way of experiencing (virtual) reality
Virtual reality, augmented reality and real-time 3D technologies are more and more simple and accessible, allowing brands to blur the boundaries between the physical and virtual experience.
The new era of e-commerce lets companies use immersive technologies to reproduce the tangible aspects of the “traditional” in-store experience, which also becomes more efficient thanks to interactive solutions that can create an unprecedented level of engagement: a new concept of the brand-customer relationship.
OPPORTUNITY
VR and AR: new tools for advertising and understanding products
Thanks to virtual reality and augmented reality, brands can make product presentation more efficient, meeting the main need of their customers: trying before purchasing.
The interactive nature of immersive technologies also makes it easier for end-users to understand how complex products and machinery work. Not to mention the considerable advantages in terms of time and management costs which derive from real-time remote maintenance solutions, made possible by 3D technologies.
OPPORTUNITY
VR E AR: NEW TOOLS FOR ADVERTISING AND UNDERSTANDING PRODUCTS
Thanks to virtual reality and augmented reality, brands can make product presentation more efficient, meeting the main need of their customers: trying before purchasing.
The interactive nature of immersive technologies also makes it easier for end-users to understand how complex products and machinery work. Not to mention the considerable advantages in terms of time and management costs which derive from real-time remote maintenance solutions, made possible by 3D technologies.
SOLUTION
Protocube Reply's Immersive Applications
Protocube Reply develops interactive services and solutions based on 3D technologies, which help companies present their products in the most effective way, allowing them to reach and persuade their audience thanks to unique immersive experiences.
AR VTO (Virtual Try-On) technologies let customers virtually wear and customise products through their smartphones.
3D virtual assistants (ARIA) use augmented reality and artificial intelligence to assist the customer through the entire purchasing process.
VIS (Virtual Interactive Showroom) is a platform that lets brands create virtual events whose potential goes far beyond the traditional boundaries of the physical space, delivering an unprecedented level of realism and interaction with the public, both in the B2B and B2C contexts.